“COMPANY OVERVIEW:At Berkley, we’ve always prided ourselves on being a progressive company utilizing science and technology to create the best performing products available. Our company goals remain surprisingly simple – to make fishing fun and help anglers everywhere to CATCH MORE FISH!
MISSION:At Berkley we will combine consumer demands with scientific development and Professional Angler feedback to deliver the most unique and innovative products across all categories that will help anglers catch more fish”