Winchester Repeating Arms has been redefining the firearms industry since 1866. And this year is no exception. With the expansion of the SX4, SXP and XPR model lineups there is more innovation and more great guns to choose from. The time-proven Model 70 remains legendary, while the XPR is setting new standards of accuracy for a new generation of shooters. And if you want a lever action that helped win the West, it will be a Winchester.